Client A grew purchases from Google ads by +72% in 15 months
Maternity & baby-care ecommerce brand · India · Apr 2025 to Jun 2026
+72%
purchases a month from Google ad visitors, Apr 2025 → Jun 2026
GA4-reported
+43%
website revenue, Q2 2026 vs Q2 2025
GA4-reported
−6%
cost per paid purchase, Apr 2025 → Jun 2026, while spend grew +62%
Google Ads spend ÷ GA4-reported paid purchases
The brief
Grow online orders without paying more for each one
The client
A direct-to-consumer brand in India selling breast pumps, sterilisers and other maternity & baby-care products from its own online store.
The challenge
Grow purchases from Google while the ad budget rose, and fix tracking so Google could optimise for real purchases and their value.
Our approach
Search for brand and product terms, Shopping and Performance Max for products, rebuilt purchase tracking, value-based bidding and steady budget scaling.
Growth at a glance · Apr 2025 vs Jun 2026
First month against latest month
+72%
paid purchases 637 → 1,098
GA4-reported
+66%
paid sessions 19.2K → 31.9K
GA4-reported
+60%
all website sessions 89.9K → 143.5K
GA4-reported
+62%
monthly ad investment ₹2.7 L → ₹4.4 L
Google Ads-reported
Paid = GA4 google / cpc. Purchases = unique GA4 transaction IDs. All 15 months shown are complete calendar months.
Month on month · purchases
May 2026 was the best month: 1,169 paid purchases, 32% above the monthly average
Q2 2026: 3,261 vs 2,028 in Q2 2025 (+61%)Average growth +4.0% a monthDashed line = monthly average (886) · GA4-reported purchases from google / cpc visits
Month on month · efficiency
Spend rose +62%, yet each paid purchase cost less
Monthly ad spend
Google Ads-reported cost
Cost per paid purchase
Google Ads spend ÷ GA4-reported paid purchases · dashed line = average
Lowest: Jan 2026 at ₹335₹402 in Jun 2026 vs ₹429 in Apr 2025
Month on month · website
More visits and more revenue on the store
Website sessions per month
GA4-reported · all channels
Website revenue per month
GA4-reported · all channels · dashed line = average
Best visits: May 2026, 171.2KBest revenue: Mar 2026, ₹122.0 L
Quarter on quarter
Paid purchases grew +61% year on year, quarter by quarter
Q2 2025
Q3 2025
Q4 2025
Q1 2026
Q2 2026
vs Q2 2025
Paid purchases GA4-reported
2,028
2,151
2,552
3,302
3,261
+61%
All website purchases GA4-reported
4,047
5,033
5,139
6,194
6,261
+55%
Website revenue GA4-reported
₹2.25 Cr
₹2.78 Cr
₹2.88 Cr
₹3.55 Cr
₹3.21 Cr
+43%
Website sessions GA4-reported
287.9K
331.5K
322.0K
400.3K
483.7K
+68%
Ad spend Google Ads-reported
₹8.8 L
₹11.0 L
₹10.8 L
₹12.0 L
₹12.8 L
+44%
Q1 2026 was the peak quarter for revenue and paid purchases. Q2 2026 set new highs for all website purchases and sessions.
Proof · Google Ads
The ad account itself, a year apart
Q2 2025 · baselineQ2 2026 · latest
Cost as shown: ₹884K in Q2 2025 → ₹1.28M in Q2 2026
Google Ads, Q2 2025 vs Q2 2026, screenshot from the platform · identifying details blurred · click to enlarge
Proof · GA4
Website revenue in GA4, a year apart
Q2 2025 · baselineQ2 2026 · latest
Total revenue as shown: ₹22M in Q2 2025 → ₹32M in Q2 2026
GA4, Q2 2025 vs Q2 2026, screenshot from the platform · identifying details blurred · click to enlarge
Proof · Shopify
The store dashboard, a year apart
Q2 2025 · baselineQ2 2026 · latest
Shopify, Q2 2025 vs Q2 2026, screenshot from the platform · identifying details blurred · click to enlarge
PPC Studio
Your store next
Is Google counting your real purchases, and bidding on them?
We audit three things: whether your purchase tracking is accurate, how your Shopping and Performance Max bidding is set up, and what each paid visit is worth in GA4.
Sources: GA4 dated rows and Google Ads daily exports, Apr 2025 to 30 June 2026 (latest available); figures are platform-reported, not the store's own sales records, Google Ads conversion totals are not used because two purchase actions overlap, and Shopify screenshots are shown as visual proof only. Client anonymised.
