Client B more than doubled monthly conversions in 18 months
Multi-brand consumer electronics retailer · Ecommerce · India
+123%
monthly conversions, Dec 2024 → Jun 2026
Google Ads-reported
+96%
revenue per paid session, same months
GA4-reported
₹200
cost per conversion in Jun 2026, the lowest of any month since Aug 2025
Google Ads-reported
The brief
Scale paid demand without paying more for each conversion
The client
An online retailer in India selling branded audio, wearables and laptops. It relies on Google Shopping and Performance Max for paid demand.
The challenge
Early campaigns bid for clicks. Traffic grew, but each paid visit was worth little. The goal was more value per rupee as budgets rose.
Our approach
Consolidate into two always-on product campaigns, bid on purchase value, and feed Google Ads with purchase signals from GA4.
Growth at a glance · Dec 2024 vs Jun 2026
First month against latest month
+123%
conversions 213 → 476
Google Ads-reported
+78%
paid sessions 26,885 → 47,849
GA4-reported
+96%
revenue per paid session ₹26 → ₹51
GA4-reported
+166%
monthly ad investment ₹36K → ₹95K
Google Ads-reported
Paid sessions = GA4 google / cpc sessions. All 19 months shown (Dec 2024 to Jun 2026) are complete calendar months.
Month on month · conversions
Aug 2025 was the best month: 484 conversions, 66% above the monthly average
+6% MoM (May 26 → Jun 26)Q2 2026: 1,191 conversions vs 586 in Q2 2025 (+103%)Dashed line = monthly average (292) · Google Ads-reported purchase conversions
Month on month · efficiency
Cost per conversion fell to ₹200 while monthly spend held at ₹91–103K
Monthly ad spend
Google Ads-reported cost
Cost per conversion, Aug 2025 onward
Google Ads-reported · dashed line = average · from the first full month after the 9 Jul 2025 tracking change
-2% cost per conversion MoM (May 26 → Jun 26)₹200 in Jun 2026 vs ₹268 average since Aug 2025
Month on month · site quality
Each paid visit is now worth about twice as much
Paid sessions per month
GA4-reported · google / cpc sessions
Revenue per paid session
GA4-reported · google / cpc revenue ÷ sessions · dashed line = average (₹30)
Best month: May 2026 at ₹65, 114% above the averageJun 26 MoM: sessions +45%, revenue per session -21%
What we changed
From scattered tests to two campaigns that bid on value
Dec 2024Onboarded. Restructured Search and Shopping, cleaned keywords and added assets.
Feb–Mar 2025Launched Performance Max on selected products, and excluded non-performing products.
Jul 2025Rebuilt conversion tracking on GA4 purchase events.
Aug–Oct 2025Ran festive Shopping and PMax, then moved Shopping from click bidding to Target ROAS.
2026Consolidated into two always-on value-bid campaigns and added a fresh PMax build in April.
Timeline from our account change log.
Latest quarter · Q2 2026
Momentum into the latest months
Apr 2026
May 2026
Jun 2026
Conversions Google Ads-reported
266
449
476
Cost per conversion Google Ads-reported
₹347
₹203
₹200
Ad spend Google Ads-reported
₹92,263
₹91,214
₹95,076
Paid sessions GA4-reported
26,235
33,056
47,849
Revenue per paid session GA4-reported
₹40
₹65
₹51
Conversions rose +79% from April to June on spend up +3%.
Proof from the platforms · Google Ads
The same story, straight from Google Ads
Q2 2025 · baselineQ2 2026 · latest
Cost ₹165K → ₹279KCost per conversion ₹282 → ₹234Google Ads-reported
Google Ads, Q2 2025 vs Q2 2026, screenshots from the platform. Identifying details are not shown.
Proof from the platforms · Google Analytics (GA4)
GA4 confirms the growth in tracked revenue
Q2 2025 · baselineQ2 2026 · latest
GA4 total revenue ₹4.6M → ₹7.3MGA4-reported · site-wide, all channels
Google Analytics (GA4), Q2 2025 vs Q2 2026, screenshots from the platform. Coupon codes redacted.
Sources: Google Ads daily exports and GA4 google / cpc rows, Dec 2024 to 30 June 2026 (latest available). Conversions and revenue are platform-reported, not backend sales. Ads conversions are counted from the 9 Jul 2025 GA4-sourced setup, and some 2026 GA4 purchases lack transaction IDs. Client anonymised.
